SimmonsLOCAL (Simply Analytics) Full Details
Full Details
- Title:
- SimmonsLOCAL (Simply Analytics)
- Description:
- SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. Data includes attitudes & opinions, Simmons’ MOSAIC segmentation system, television viewership, daily activity, automotive purchases and more. Additionally, the data includes a special “Hispanics Only” consumer behavior survey.
- Creator:
- MRI-Simmons
- Provider:
- SimplyAnalytics
- Resource Class:
- Datasets
- Theme:
- Economy
- Temporal Coverage:
- 2008-2019
- Place:
- Rights:
- To view and download datasets, users must be an affiliate of an organization with an institutional subscription. Institutions in the Big Ten Academic Alliance that have a subscription to this database are listed on this page under "Licensed Resource." For more information on accessing licensed resources, visit our Research Guide at https://geo.btaa.org/catalog/8888-001
- Access Rights:
- Restricted
- Format:
- Mixed
- Language:
- English
- Date Added:
- 2021-04-27
Location