SimmonsLOCAL (Simply Analytics) Full Details

Full Details

Title:

SimmonsLOCAL (Simply Analytics)

Description:

SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. Data includes attitudes & opinions, Simmons’ MOSAIC segmentation system, television viewership, daily activity, automotive purchases and more. Additionally, the data includes a special “Hispanics Only” consumer behavior survey.

Creator:

MRI-Simmons

Provider:

SimplyAnalytics

Resource Class:

Datasets

Theme:

Economy

Temporal Coverage:

2008-2019

Place:

United States

Rights:

To view and download datasets, users must be an affiliate of an organization with an institutional subscription. Institutions in the Big Ten Academic Alliance that have a subscription to this database are listed on this page under "Licensed Resource." For more information on accessing licensed resources, visit our Research Guide at https://geo.btaa.org/catalog/8888-001

Access Rights:

Restricted

Format:

Mixed

Language:

English

Date Added:

2021-04-27