Datasets > United States > 2005-2009

SimmonsLOCAL (Simply Analytics)

MRI-Simmons · 2008 Full Details

Full Details

Title
SimmonsLOCAL (Simply Analytics)
Description
SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. Data includes attitudes & opinions, Simmons’ MOSAIC segmentation system, television viewership, daily activity, automotive purchases and more. Additionally, the data includes a special “Hispanics Only” consumer behavior survey.
Creator
MRI-Simmons
Temporal Coverage
2008-2019
Access Rights
Restricted
Format
Mixed
Language
English
Date Added
April 27, 2021

Resource Class

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Provider

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Links

Cite and Reference

  • Citation
    MRI-Simmons (n.d.). SimmonsLOCAL (Simply Analytics). . (dataset)
  • BTAA Geoportal Link

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