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Retail Market Power (SimplyAnalytics)
Retail Market Power allows you to compare supply and demand to determine potential sources of revenue growth at any standard or user-defined geographic level. Such comparison can be achieved at the retail outlet level or the merchandise line level. An opportunity gap appears when expenditure levels for a specific geography are higher than the corresponding retail sales estimates. This difference signifies that demand in a given area is meeting or exceeding the available supply and potentially supplementing additional demand potential by going outside of the given geography. The opposite is true in the event of an opportunity surplus. That is, when the levels of expenditures are lower than the retail sales estimates. In this case, local retailers are attracting consumers of other trade areas into their stores.