Consumer Buying Power (SimplyAnalytics)Full Details
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Title:
Consumer Buying Power (SimplyAnalytics)
Description:
Consumer Buying Power™ (CBP) provides estimates of annual consumer spending for more than 700 household expenditure items, spanning 14 categories of goods and services. The database offers current year estimates and five-year projections of potential consumer expenditures for all standard census, postal and marketing geographies. With CBP you can analyze any area by total dollars spent or average dollars spent per consumer unit. CBP helps you understand the full market potential as well as if customers in an area spend more or less when compared to other areas.
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