Datasets > United States > 2015-2019

PRIZM Premier (SimplyAnalytics)

Claritas Corporation · 2015 Full Details

Full Details

Title
PRIZM Premier (SimplyAnalytics)
Description
Claritas PRIZM Premier is Claritas’ flagship segmentation system that classes every U.S. household into one of 68 consumer segments based on household preferences for a broad range of products and behaviors. It combines demographics, consumer behavior and geographic data to help marketers understand, find and engage with their customers and prospects.
Creator
Claritas Corporation
Temporal Coverage
2015, 2016, 2017, 2018, 2019, 2020, 2024, 2025
Access Rights
Restricted
Format
Mixed
Language
English
Date Added
April 27, 2021

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Cite and Reference

  • Citation
    Claritas Corporation (n.d.). PRIZM Premier (SimplyAnalytics). . (dataset)
  • BTAA Geoportal Link

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