PRIZM Premier (SimplyAnalytics) Full Details
Full Details
- Title:
- PRIZM Premier (SimplyAnalytics)
- Description:
- Claritas PRIZM Premier is Claritas’ flagship segmentation system that classes every U.S. household into one of 68 consumer segments based on household preferences for a broad range of products and behaviors. It combines demographics, consumer behavior and geographic data to help marketers understand, find and engage with their customers and prospects.
- Creator:
- Claritas Corporation
- Provider:
- SimplyAnalytics
- Resource Class:
- Datasets
- Theme:
- Economy
- Temporal Coverage:
- 2015, 2016, 2017, 2018, 2019, 2020, 2024, and 2025
- Place:
- Rights:
- Requires logging in through an organization with licensed access. Different institutions may have licenses for different years or locations. For more information on accessing licensed resources, visit our Research Guide at https://geo.btaa.org/catalog/8888-001
- Access Rights:
- Restricted
- Format:
- Mixed
- Language:
- English
- Date Added:
- 2021-04-27
Location