PRIZM Premier (SimplyAnalytics) Full Details

Full Details

Title:

PRIZM Premier (SimplyAnalytics)

Description:

Claritas PRIZM Premier is Claritas’ flagship segmentation system that classes every U.S. household into one of 68 consumer segments based on household preferences for a broad range of products and behaviors. It combines demographics, consumer behavior and geographic data to help marketers understand, find and engage with their customers and prospects.

Creator:

Claritas Corporation

Provider:

SimplyAnalytics

Resource Class:

Datasets

Theme:

Economy

Temporal Coverage:

2015, 2016, 2017, 2018, 2019, 2020, 2024, and 2025

Place:

United States

Rights:

Requires logging in through an organization with licensed access. Different institutions may have licenses for different years or locations. For more information on accessing licensed resources, visit our Research Guide at https://geo.btaa.org/catalog/8888-001

Access Rights:

Restricted

Format:

Mixed

Language:

English

Date Added:

2021-04-27