MRI-SimmonsSimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. Data includes attitudes & opinions, Simmons’ MOSAIC segmentation system, television viewership, daily activity, automotive purchases and more. Additionally, the data includes a special “Hispanics Only” consumer behavior survey.Mixed999-0004-111engSimplyAnalytics8888-001RestrictedSimmonsLOCAL (Simply Analytics)DatasetsUnited States2008-2019