Claritas CorporationClaritas PRIZM Premier is Claritas’ flagship segmentation system that classes every U.S. household into one of 68 consumer segments based on household preferences for a broad range of products and behaviors. It combines demographics, consumer behavior and geographic data to help marketers understand, find and engage with their customers and prospects.Mixed999-0004-101engSimplyAnalytics8888-001RestrictedPRIZM Premier (SimplyAnalytics)DatasetsUnited States20152016201720182019202020242025